Four jobs, one line of work.
Advertising, qualification, booking and tracking. One team handles all four, so nothing gets lost between the ad and your calendar.
Advertising
We run ads on Facebook and Instagram, shown to people in your service area who are likely to be planning outdoor work on their home.
The ads use photos of your own decks, written the way people talk about their backyards rather than the way agencies talk about brands. The budget is agreed with you before anything goes live.
Example only: how targeting might be set up for a decking company. This is not work for a real client.
Example targeting
- Location
- Suburbs within a set distance of your base, with areas you don't service taken out
- Age
- Adults most likely to own their home, typically 30 and up
- Interests
- Home improvement, renovation, landscaping and outdoor living
- Excluded
- People who have already enquired, and anyone outside the area
- Placements
- Facebook and Instagram feeds, Stories and Reels
- Versions tested
- Several photos and headlines at once, judged on bookings
Lead qualification
An enquiry is not an appointment. Before anything goes in your calendar, the enquiry is contacted and checked against what you told us you want.
- Is the property in your service area?
- Do they own it, or have the owner's go-ahead?
- What are they after: a new deck, an extension, a replacement?
- Roughly what size, and what material are they thinking?
- When do they want it built?
Leads that don't fit aren't booked. You don't drive across town to find out someone wanted a price on a single step.
Appointment booking
Qualified leads are booked straight into your calendar, in the times you've set aside for quoting. The customer gets a confirmation and a reminder.
Each booking comes with:
- Name, phone and address
- What they want built, and roughly what size
- Their timeframe
- Anything else they mentioned, such as a sloping block, an old deck to remove, or a pool nearby
Live tracking
Everything is tracked in one place, live. Open it whenever you want. There's no report to wait for.
It shows:
- Ad spend
- Enquiries received
- Enquiries that qualified
- Appointments booked
- Cost per booked appointment
- Where each lead is up to: booked, sold or lost
That last one comes from you. Mark each lead as it moves: booked, sold or lost. It's how we learn which leads are worth your time.
See it in order
How these four fit together, from the first day of setup to the routine after launch.